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Sportworks.io Partners with RC Deportivo
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Sportworks.io Partners with RC Deportivo

•By Joe Housley, Co-Founder

Deportivo de La Coruña has partnered with Sportworks.io, the AI-native commercial pitching platform that helps sports organisations create, structure and optimise commercial pitch materials and partnership proposals. The agreement, supported and facilitated by Sporting Group International (SGI) acting on behalf of Deportivo, marks Sportworks.io's entry into the Spanish market and its first La Liga client.

The partnership lands at a pivotal moment for the Galician club. Deportivo sealed promotion back to La Liga with a 2-0 win at Real Valladolid, returning to the Spanish top flight after an eight-year absence and bringing the likes of Barcelona, Real Madrid and Atlético Madrid back to a packed Riazor. With ambitions firmly set on re-establishing itself among Spain's elite, and ownership targeting a return to European competition, Depor's commercial operation faces a step-change in demand from brands and partners.

Sportworks.io will support Deportivo's commercial team by streamlining the creation of pitch decks, sponsorship proposals and partner-facing materials, helping the club build higher-quality, faster and more targeted proposals and respond more effectively to commercial opportunities as it returns to the top flight. The collaboration positions Deportivo among the early adopters in European football of AI-supported commercial pitching tools.

For Sportworks.io, the deal opens a significant new front. Spain is one of the most commercially dynamic football markets in the world, and a La Liga client provides a strong platform from which to grow across the Spanish and wider European game. SGI, a global sports agency with representatives in the UK, Spain, Italy, India and Japan, acted as strategic adviser and facilitator throughout, tailoring the solution to the club's commercial requirements.

"Sportworks.io represents a significant step forward in optimising our commercial processes, allowing us to reduce the time needed to design customised proposals for sponsors and to continue strengthening our commitment to innovation."

Guillermo Vidal Patiño, Sponsorship Sales Manager, Real Club Deportivo de La Coruña

"Going live with Deportivo de La Coruña is a proud moment for us at Sportworks.io. The club's ambition and commercial drive made this a natural fit. Our focus is simple: helping sports organisations build better commercial materials, faster, using AI to improve how they present and win deals. This partnership marks an important step in our international expansion, and we're grateful to Diego Pesque and the SGI team for their role in making it happen."

Joseph Housley, CEO, Sportworks.io

"What stands out in this partnership is the practical application of AI to a very real commercial need. This is not about replacing people or processes, but about enhancing how commercial teams prepare and deliver their value to the market. For Deportivo, it means better pitch materials, faster turnaround times, and stronger engagement with potential partners. Ultimately, it gives the club a more competitive commercial toolkit."

Diego Pesque, Country Manager Spain, SGI

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